“GRP sets that standard for sustainable farming. A lot of us who have been doing what's sustainable for a while now, but haven’t been able to get any benefits from that. There have been times when people come out and say you need to do this by this date. GRP is enabling us to benefit financially for doing the right thing. That’s the most important thing: that we aren’t having to change our operation tenfold trying to match up with a certain agenda for sustainability.”