Parcel Thrive, Inc. Adoption of CRI

FOR IMMEDIATE RELEASE

January 13, 2026

Parcel Thrive, Inc. Adoption of CRI

Parcel Thrive, Inc. announces the adoption of its digital procurement and payments platform by Cooperation Reimagined (CRI), an industry collaboration among farming cooperatives, retailers, and suppliers. CRI’s premise of collaborative efficiency is now delivered entirely digitally using Parcel’s software platform, transforming how agricultural input suppliers, cooperatives, retailers, and farmers connect and operate. Additionally, Parcel’s unique programs through their Globally Responsible Production platform around premium offtake and sustainability are now available with unique perks to CRI members.

Through Parcel’s digital platform, members gain streamlined procurement, order and invoice tracking, sustainability offerings, grain management programs and advanced marketplace capabilities for their customers. The technology empowers coops and retailers to provide greater transparency, efficiency, and profitability to the farmers they serve, while maintaining their independence and local identity. Manufacturers and suppliers enjoy lower cost to serve, simplified backoffice operations, and broader market access at scale.

“This initiative represents the future of cooperative agriculture,” said Mike Corbus, CEO of Central Prairie Coop. “Cooperation Reimagined, along with Parcel as our digital provider, is creating a platform where coops, retailers, and farmers can seamlessly connect. At the same time, we are expanding opportunities through sustainability and grain programs that reward our members for the work they’re already doing to produce food responsibly.”

Building on its proven success, CRI is now seeking to expand membership across the Midwest and beyond. “The Parcel platform now includes nearly a dozen agricultural coops and retailers, multiple suppliers, as well as several unique manufacturer-direct offerings.”, added Adam Irrer, CEO and Founder of Parcel Thrive, Inc. “CRI members will purchase nearly a billion dollars worth of agricultural products next year, as well as streamline their procurement and offer new digital services and programs to their farmer customers.”

Beyond procurement, the Parcel digital platform enhances collaboration in agronomy, technology, and talent development, ensuring that CRI members remain competitive in a rapidly evolving agricultural landscape. While members maintain their independence and local identities, their combined resources under CRI will redefine the way value is delivered to members.

To learn more about the benefits of becoming a CRI subscriber or Parcel supplier, please visit http://cri.ag.

About Parcel 

Parcel is a technology-driven company specializing in agriculture solutions, including software development and data integration. Parcel’s expertise lies in creating innovative tools that empower agribusinesses to optimize operations and drive growth. 

For more information, visit www.parcel.ag or www.cri.ag

For media inquiries, please contact:

Michelle Arnold

Marketing and Communions

michelle@parcel.ag